Dr. Rashel
01 / BEAUTY AND SKINCARE
Dr. Rashel
31.9L views
Three creators, three collab reels and three stories, each featuring a different product.
70,015 engagements. 2.20% engagement rate. 4.73M combined creator following
Influencer marketing agency in India
Influence,
with intent.
We bring brands and creators together to turn culture, content, and conversations into meaningful business impact.
The Viral Genie at a glance
17K+
Creator network
100+
Brand partners
10M+
Total impressions
10K+
Marketplace reviews
Dr. Rashel'sUpgradBeautyWiseWellwithMamaearthfilodistrictCarbamide ForteMorphDenzourGuduchiBella VitaNookyReithGoodvedaPurnaRenΓ©eProwlsotrueAyusΔsUbonsplootadiraRustic ArtThe Pant ProjectKleenestCult FitRishhood UniversityPepe JeansVedicoGoPaisaIILM UniversityHoop Hello
WHAT WE DO
Creators bring the culture. We bring the plan, the people and the proof.
01Influencer Marketing
Creators matched to your audience, briefed and managed so the content feels native, not bought.
We deliver: Strategy, creator shortlisting, onboarding, content approvals, reporting.
Explore influencer marketing02UGC Campaigns
Authentic creator-made content your brand can run on social and ads.
We deliver: Briefs, creator sourcing, video and photo assets, usage-ready delivery.
Explore ugc campaigns03Marketplace Review Campaigns
Ratings and review programmes for Amazon and other marketplaces, run with clear process and tracking.
We deliver: Programme setup, execution tracking, live-status reporting.
Explore marketplace review campaigns04Content Production
Shoot-ready ideas and finished content for reels, shorts and product storytelling.
We deliver: Concepts, scripts, production, editing, platform formats.
Explore content production05Social Media Management
A steady, on-brand presence across your channels.
We deliver: Content calendars, publishing, community replies, monthly review.
Explore social media management06Talent and Celebrity
Celebrity and talent activations where scale and recall matter.
We deliver: Talent matching, negotiation, campaign coordination, delivery.
Explore talent and celebrityMAKE A WISH
Three taps. Your campaign, sketched.
I want
Where
Budget
YOUR WISH
You want reach on Instagram. We would start with Influencer reels and talent, as a focused creator mix.
Make this wish realSELECTED WORK
Real campaigns. Real numbers.
The Pant Project
02 / FASHION, D2C
The Pant Project
49 creators
An Instagram barter campaign: creators order with a coupon code, film their experience and post after brand approval.
Onboarded in October, up from 32 in September
Bella Vita
03 / BEAUTY AND PERSONAL CARE
Bella Vita
4,700+ comments
Brand-approved comment campaigns across Instagram, Facebook and YouTube, each delivered in three days.
4 campaigns. 3 platforms. 100% brand-approved
LIVE CAMPAIGN
DR. RASHEL
LIVE CAMPAIGN
THE PANT PROJECT
THE PANT PROJECT
LIVE CAMPAIGN
LIVE CAMPAIGNOUR APPROACH
From brief to delivery in five moves.
01
Discover
Understand the brand, audience, and objective.
02
Strategize
Develop the campaign approach and creator brief.
03
Connect
Identify, evaluate, and onboard suitable creators.
04
Execute
Coordinate content production and campaign delivery.
05
Optimize
Review performance and identify improvements.
Why brands choose The Viral Genie
Strategic creator selection
Fit over follower count, checked before anyone is briefed.
End-to-end execution
One team from brief to final report.
Creator coordination
Briefs, timelines and approvals handled for you.
Multi-category experience
FMCG, EdTech, Fintech, beauty, wellness and more.
Content quality
Every asset reviewed against your brand.
Transparent reporting
You see what ran, where, and how it performed.
MEANWHILE, AT VIRAL GENIE HQ...5 yrs of work 15 yrs of work Filmy mode Free therapy Chatterbox Reach queen Stress melter Data boss
Meet the humans behind the magic.
Saad
Founder & CEO
The introvert. The caretaker. Our number champ.
π CricketMonis
Co-Founder & Chief Strategy Officer
15 years of branding, marketing and solving business problems. Comes late, leaves first. Sometimes we see utmost maturity, sometimes a kid who loves to rage-bait people.
βοΈ ChessNikhil
Co-Founder & Chief Business Officer
Spent 8 years working with brands before becoming a full-fledged entrepreneur. Very accessible, totally a filmy guy. Sometimes in the office, sometimes in delulu land.
πͺ FitnessWaiza
Client handling
Psychologist turned marketer. Handles clients, sometimes troubleshoots, and doubles as our free in-house psychologist.
π§Ά Crochet and knitSrijana
Client onboarding
The one who looks at you and you are finished. Loves interaction, brings clients on board, and is our chatterbox.
π Book nerdTripti
New clients
The one who flaunts her Instagram reach. Handles new clients, brings them on board, and takes a lot of breaks.
π Insta queenSafia
Brand handling
The one who actually lightens up the environment. Melts stress away with her smile and grace, is also a big chatterbox, and handles brands with utmost responsibility. Out of work? Total troublemaker.
βοΈ In-house poetAkshyat
Creative and data
The creative guy everyone chases because he manages all the data. Sometimes we love him, sometimes we do not.
β½ Footballπ All are UNO players too.
Let's make your next campaign count.
Tell us what you're building. We'll help you turn your marketing brief into a creator-led campaign.